Tax returns generally start processing around mid-late January. This mean that before that day comes, your tax business needs to have all of its bases covered in terms of marketing. It is a good rule of thumb that marketing for tax services should be all set up about 2 weeks before the IRS starts processing in order to stay ahead of your competitors. After all, once a customer decides to file taxes on their own, or with a different business, you have already lost them.
Every year, a big downfall to tax preparation services is that they simply fall behind and are unable to find the proper clientele to support their business. They forget to take advantage of things like traditional print, social media, proper SEO'd content, or EDDM.
Yes, it is possible to just barely get by without two or three of these methods. However, why choose that way when it is possible for you to compete with the best if you are equipped with the proper tools.
Don't have all your tools ready? Well Tax Marketing Services is here to help.