The Essential Digital Marketing Tools You're Using Wrong
Nowadays, there are so many digital marketing tools that businesses use in order to expand their reach online. These include, but are not limited to, Email Marketing, Search Engine Optimization, Pay per Click Ads, Web Design, and more. With so many tools at your disposal, it's very easy to use them either poorly or incorrectly. 

Remember that with with great marketing power comes great responsibility. Here is how some businesses are using their digital marketing irresponsibly and how to fix it.  
Dead End Emails
Email marketing is an amazing tool if you are looking to marketing to potential leads or even informing returning clients about special deals or updates. You spend time on these emails and put in a lot of hard work making sure that your customers are properly engaging and informed only to have them rotting away at the bottom of the inbox. A crucial part of avoiding this to create enticing subject lines that attract attention without being to gimmicky. Keep it short, but informational, and incite curiosity in the hearts of your email leads.
Alternatively, let's say that your emails are getting opened but aren't eliciting the type of interaction you were looking for. What now? Well, another grave email mistake is a lack of call to action or ongoing engagement. Lead your customer to where you want them to go next with noticeable links, buttons, and graphics. Also, creating a proper email sequence to guide your customer towards making a certain purchase overtime is a great solution as well. It'll be less intimidating and you can ease your client into why they need your service with common logic and support.
Poor Quality Online Videos
With YouTube being the second largest search engine in the world, it comes as no surprise that businesses are looking to videos for marketing. This isn't a bad thing. Videos are a great informative tool and gives your customer a different type of medium to interact with outside of just your website or social media. What is a bad thing, however, is when these videos are inadequate and of poor quality.

Users of the internet are hard to please. They can easily snuff out a poorly made video and are quick to associate this with an equally poor product or service. A relatively easy workaround for this is to create simple, but clean, animated video content that is both informative and professional. As another solution, you could always invest in proper video equipment such as tripods, stabilizers, HD cameras, and editing software. 
PPC and SEO Are Not The Same
Let me explain.

PPC, or Pay Per Click Ads, is the act of purchasing the top spot of search engine results. It's a quick and inexpensive way to generate search engine sales and makes it easier for those looking for your type of business to find. SEO, or Search Engine Optimization, is a natural and organic process of getting your web page higher up on search engine results. This typically involves the use of keywords and being a reliable resource for users. 

See the difference? PPC is not interchangeable for proper SEO and vice versa.
Getting the absolute most out of your digital marketing is a critical part of growing your business, especially in this technology-heavy age we live in. 

With all these tools to pick and choose from, it is very easy to get overwhelmed. When used properly though, these tools will be a great addition to your marketing strategy. If you are looking for a digital marketing service that will expertly handle all of these tools for you, click here. There, you can learn all about our different packages and get started with any of our services.
What Digital Marketing tools are you guilty of misusing? What's something you do online to increase brand awareness for your company? Let us know down below! 
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