With YouTube being the second largest search engine in the world, it comes as no surprise that businesses are looking to videos for marketing. This isn't a bad thing. Videos are a great informative tool and gives your customer a different type of medium to interact with outside of just your website or social media. What is a bad thing, however, is when these videos are inadequate and of poor quality.
Users of the internet are hard to please. They can easily snuff out a poorly made video and are quick to associate this with an equally poor product or service. A relatively easy workaround for this is to create simple, but clean, animated video content that is both informative and professional. As another solution, you could always invest in proper video equipment such as tripods, stabilizers, HD cameras, and editing software.