While Facebook may be the most-used Social Media platform on the web, it shouldn't be your only focus. Platforms such as Linkedin, Twitter, and Instagram are great outlets for your tax business to put some marketing effort in as well. If you are on multiple platforms (as you 100% should be) it is important to keep branding consistent on all of them. This means matching banners, logos, and color schemes. What should not be the same, however, is the content. hey all need their own curated content and attention.
For example, a post that is curated for Twitter may not generate the same type of success if it was posted on Linkedin. Why? For one, the audience is different. Twitter is meant for short, casual posts that immediately grab the user's attention in 280 characters or less. Linkedin, on the other hand, typically features much longer, more corporate posts for workplace professionals. This is like thinking that a T-shirt is acceptable attire for both a weekend with the family and a business meeting with superiors; it just doesn't work.